Millennial’s local food consumption intention when travelling
Millennial like to travel especially Malaysian as they are visafree to many countries. They always relating their travel decision with food as a reason to explore new experiences. This trend has come out with a new word which is foodcation. This research aims to examine factors such as motivational...
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| Format: | Final Year Project / Dissertation / Thesis |
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2019
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| Online Access: | http://eprints.utar.edu.my/5051/1/Millennials_Local_Food_Consumption_Intention_When_Travelling.pdf http://eprints.utar.edu.my/5051/ |
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