Effectiveness of marketing communication strategies in influencing consumer knowledge on’s brand automotive lubricant

This paper is divided into five chapters, each of which offers a clear view of the topic from several aspects, including the research overview, literature review, methodology, data analysis, discussion and implications of the research study. The component that will be determined in this paper is the...

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書目詳細資料
主要作者: Tan, Cheong Lee
格式: Final Year Project / Dissertation / Thesis
出版: 2022
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在線閱讀:http://eprints.utar.edu.my/4886/1/21UKM02046_Tan_Cheong_Lee.pdf
http://eprints.utar.edu.my/4886/
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