Spending behavior of UTAR undergraduate students

Identify the spending behavior of UTAR undergraduate students and the changes of online spending behavior in different categories. Investigate the factors (family income, price elasticity, peer influence and, financial literacy) that influence the spending behavior of UTAR undergraduate students. To...

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Bibliographic Details
Main Authors: Lai, Yee Xiang, Ting, Siew Toong, Wong, Huey Ying
Format: Final Year Project / Dissertation / Thesis
Published: 2022
Subjects:
Online Access:http://eprints.utar.edu.my/4773/1/fyp_FE_2022_LYX.pdf
http://eprints.utar.edu.my/4773/
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Summary:Identify the spending behavior of UTAR undergraduate students and the changes of online spending behavior in different categories. Investigate the factors (family income, price elasticity, peer influence and, financial literacy) that influence the spending behavior of UTAR undergraduate students. To investigate the changes of online spending behavior of UTAR undergraduate students before and after the pandemic in different categories such as leisure, ordering food from e-hailing apps, branded products, groceries, clothes, and health care products.