Social media use of electronic commerce in digital economy development

• Main Authors: Khoo, Wan Yi, Ong, Tze Yee, Tan, Jia Yun, Woon, Shi Huan
• Format: Final Year Project / Dissertation / Thesis
• Published: 2022
• Subjects: HB Economic Theory
• Online Access: http://eprints.utar.edu.my/4567/1/fyp_FE_2022_KWY.pdf; http://eprints.utar.edu.my/4567/

After the impact of the COVID—19 outbreaks, Malaysia implemented an economic lockdown to cope with the impact. As a result, businesses went through digitalization to survive. As a growing e-commerce platform, social media has significantly played an important role in digital economy. However, Malays...