Critical Success Factor Of A Small Medium Enterprise (SME) Startup Project In Malaysia

• Main Author: Liaw, Jia Chien
• Format: Final Year Project / Dissertation / Thesis
• Published: 2019
• Subjects: HD Industries. Land use. Labor; T Technology (General)
• Online Access: http://eprints.utar.edu.my/4371/1/LIAW_JIA_CHIEN_%2D_18UEM03143.pdf; http://eprints.utar.edu.my/4371/

This research studied and determine about the critical success factor (CSF), barriers and solution of a success small medium-sized enterprise start up project in Malaysia. The CSFs shed insights on the relevant and crucial attributes needed for successful SME venture. The barriers and potential solutions are helpful guidance to new ventures. This study also analysed the homogeneity in perceptions in relation to age group and gender. There were 143 respondents contribute to the survey data of this qualitative research. Besides that, the analysed result of this this using the Statistical Package for Social Science (SPSS) indicated that the most critical success factor of a small medium-sized enterprise is to have good management skill, the biggest barrier of a successful small medium-sized enterprise start-up project is because the product or service has no market fit, and the best solution to successful start-up a small medium-sized enterprise is to have mentors’ feedback constantly.