A contemporary paradigm of travel industry: determinants of sharing economy adoption

• Main Authors: Ng, Qin En, Fong, Zhi Xin, How, Xun Hang, Ng, Hui Jie, Seow, Khai Jun
• Format: Final Year Project / Dissertation / Thesis
• Published: 2019
• Subjects: HF Commerce
• Online Access: http://eprints.utar.edu.my/3509/1/fyp_AC_2019_NQE.pdf; http://eprints.utar.edu.my/3509/

The phenomenal growth of technology has created a vibrant new domain for sharing economy (SE) in Malaysia travel industry. Despite of numerous limitations exist such as lack of rules and regulations established to safeguard consumers’ right in SE, it is still highly acceptable by the Malaysian. Cons...