The influencing power of different dimension of perceived risks towards purchase intention of consumers on private label brand (Kedai Rakyat 1 Malaysia)
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Main Authors: | , , , |
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Format: | Final Year Project / Dissertation / Thesis |
Published: |
2015
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Subjects: | |
Online Access: | http://eprints.utar.edu.my/1526/1/MK001%2D1405_Full_Thesis.pdf http://eprints.utar.edu.my/1526/ |
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