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The attitudes of consumers towards viral marketing in Malaysia

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Bibliographic Details
Main Author: Ler, Sin Wei
Format: Final Year Project / Dissertation / Thesis
Published: 2014
Subjects:
HF Commerce
Online Access:http://eprints.utar.edu.my/1297/1/Viral_Marketing_Thesis_(Final).pdf
http://eprints.utar.edu.my/1297/
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id my-utar-eprints.1297
record_format eprints
spelling my-utar-eprints.12972015-12-04T19:22:13Z The attitudes of consumers towards viral marketing in Malaysia Ler, Sin Wei HF Commerce 2014-04 Final Year Project / Dissertation / Thesis NonPeerReviewed application/pdf http://eprints.utar.edu.my/1297/1/Viral_Marketing_Thesis_(Final).pdf Ler, Sin Wei (2014) The attitudes of consumers towards viral marketing in Malaysia. Master dissertation/thesis, UTAR. http://eprints.utar.edu.my/1297/
institution Universiti Tunku Abdul Rahman
building UTAR Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Tunku Abdul Rahman
content_source UTAR Institutional Repository
url_provider http://eprints.utar.edu.my
topic HF Commerce
spellingShingle HF Commerce
Ler, Sin Wei
The attitudes of consumers towards viral marketing in Malaysia
format Final Year Project / Dissertation / Thesis
author Ler, Sin Wei
author_facet Ler, Sin Wei
author_sort Ler, Sin Wei
title The attitudes of consumers towards viral marketing in Malaysia
title_short The attitudes of consumers towards viral marketing in Malaysia
title_full The attitudes of consumers towards viral marketing in Malaysia
title_fullStr The attitudes of consumers towards viral marketing in Malaysia
title_full_unstemmed The attitudes of consumers towards viral marketing in Malaysia
title_sort attitudes of consumers towards viral marketing in malaysia
publishDate 2014
url http://eprints.utar.edu.my/1297/1/Viral_Marketing_Thesis_(Final).pdf
http://eprints.utar.edu.my/1297/
_version_ 1646030663872151552
score 13.209306

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