Factors Affecting The Adoption of Smart Tourism APP Study Among Tourism Stakeholders in Malaysia

• Main Authors: Mutia Sobihah, Abd Halim, Mohanad S.S, Abumandil, Ahmad Said Ibrahim, Alshuaibi, Ibrahim Mahmoud, Ibrahim Siam
• Format: Article
• Language: English
• Published: 2020
• Subjects: HF Commerce
• Online Access: http://eprints.unisza.edu.my/7582/1/FH02-FPP-20-49877.pdf; http://eprints.unisza.edu.my/7582/

Globally, smart tourism market demands has a tremendous impact on the number of tourists visiting Malaysia. Arguably, the tourism sector brings a positive effect to rural communities’ areas through the economic diversification from various business activities. Therefore, the government had put ser...