A Study on Applying the Qur'anic Persuasive and Intimidation Approach during Patient Consultation Sessions Conducted by Medical Experts and Lecturers at the Faculty of Medicine, Sultan Zainal Abidin University

• Main Authors: Muzammir, Anas, Mohd Shahril, Othman, Rosliza, Yahaya, Majdan, Paharal Radzi, Azizul Fadzli, Wan Jusoh, Shuhaida Hanim, Mohamad Suhane
• Format: Conference or Workshop Item
• Language: English
• Published: 2016
• Subjects: H Social Sciences (General); R Medicine (General)
• Online Access: http://eprints.unisza.edu.my/749/1/FH03-FBK-17-09146.pdf; http://eprints.unisza.edu.my/749/

Persuasion and intimidation is a set of communication method used by a communicator to gain people’s trust and influence so that their behavior and actions conform to the communicator’s desired outcomes. However, in delivering their message, some communicators do not apply this method effectively. The objective of this research is to analyse the extent in which the aforementioned method is applied by medical specialists and lecturers at the Faculty of Medicine, Sultan Zainal Abidin University (UniSZA) during patient consultation sessions. This research has drawn on the persuasive and intimidation method as found in the Qur’an. Fifty medical specialists were involved in the study and a Likert-scale questionnaire, consisting of 20 items, was used as research instrument. Data was analysed using SPSS software. The overall findings show a moderate use of the persuasive and intimidation method. It is hoped that this study has contributed significantly towards encouraging the use of effective communication method among consultants.