The bandwagon effect and consumption of fashion goods: a case of young consumers of Pakistan
In Marketing, making a choice highly depends upon the reviews and ratings. A purchase decision can easily get affected by the rating of five stars from several reviewers. A trend regarding fashion goods is increasing in Pakistan. The present research was conducted on bandwagon and its effect on th...
محفوظ في:
| المؤلفون الرئيسيون: | , , |
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| التنسيق: | مقال |
| اللغة: | English |
| منشور في: |
SCHOLEDGE Publishing
2020
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| الموضوعات: | |
| الوصول للمادة أونلاين: | http://eprints.unisza.edu.my/7098/1/FH02-FPP-20-40934.pdf http://eprints.unisza.edu.my/7098/ |
| الوسوم: |
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