The bandwagon effect and consumption of fashion goods: a case of young consumers of Pakistan
In Marketing, making a choice highly depends upon the reviews and ratings. A purchase decision can easily get affected by the rating of five stars from several reviewers. A trend regarding fashion goods is increasing in Pakistan. The present research was conducted on bandwagon and its effect on th...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
SCHOLEDGE Publishing
2020
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| Subjects: | |
| Online Access: | http://eprints.unisza.edu.my/7098/1/FH02-FPP-20-40934.pdf http://eprints.unisza.edu.my/7098/ |
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