The bandwagon effect and consumption of fashion goods: a case of young consumers of Pakistan
In Marketing, making a choice highly depends upon the reviews and ratings. A purchase decision can easily get affected by the rating of five stars from several reviewers. A trend regarding fashion goods is increasing in Pakistan. The present research was conducted on bandwagon and its effect on th...
محفوظ في:
المؤلفون الرئيسيون: | , , |
---|---|
التنسيق: | مقال |
اللغة: | English |
منشور في: |
SCHOLEDGE Publishing
2020
|
الموضوعات: | |
الوصول للمادة أونلاين: | http://eprints.unisza.edu.my/7098/1/FH02-FPP-20-40934.pdf http://eprints.unisza.edu.my/7098/ |
الوسوم: |
إضافة وسم
لا توجد وسوم, كن أول من يضع وسما على هذه التسجيلة!
|