The effectiveness of da'wah approach through multimedia among college students alumni of ibrahimy university, Indonesia
Today we have been living with multimedia, something that we can not ignore. Even, most of us can not live without it. Multimedia have changed many things in our lives. We can listen to the music, view pictures, and watch videos from various platforms. Despite offering so many facilities, multim...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
2020
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| Subjects: | |
| Online Access: | http://eprints.unisza.edu.my/7053/1/FH02-FKI-20-39890.pdf http://eprints.unisza.edu.my/7053/ |
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| Summary: | Today we have been living with multimedia, something that we can
not ignore. Even, most of us can not live without it. Multimedia have
changed many things in our lives. We can listen to the music, view
pictures, and watch videos from various platforms. Despite offering
so many facilities, multimedia can be very dangerous for college
students in the booming of social media and social chat. College
students alumni in East Java prefer to enjoy multimedia through
Facebook platform rather than another conventional platform.
Therefore, da'wah in the present of time has a very big challenge
among college students. Without the right approach, da’wah by
utilizing multimedia has no significant impact. This research is a
quantitative research that tests the effectiveness of da'wah approach
through text, image, and video and through facebook platform as a
mediator among college students alumni. The purpose of this research
is to know the effectiveness of da'wah approach that college students
alumni are interested in. The population of this research is college
students alumni who use facebook located in the province of East
Java, Indonesia. Respondents of this research amounted to 100 people
as samples taken from alumnus of Ibrahimy University.
Questionnaires are used as data collection methods. Data analysis
method used is Structural Equation Modeling (SEM) using IBM SPSS
Amos software. The result of this research show that facebook
platform has a significant impact on college students alumni interest in da'wah approach through multimedia. It’s mean video, picture, and
text had a significant effect on Facebook platform. The results of this
research can be used as a reference by the Islamic practitioners both
individual and institutional who want to make da’wah through
multimedia have positive impact. |
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