Exploring the items for measuring the marketing information system construct: An exploratory factor analysis
One of the most important factors that affect the decision-making process is the Information system (IS) in any given institution. Accordingly, IS in any institution is closely matching the heart role in a human body. The aim of this research is to perform instrument validation through exploratory...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
2019
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| Subjects: | |
| Online Access: | http://eprints.unisza.edu.my/6526/1/FH02-FPP-19-31648.pdf http://eprints.unisza.edu.my/6526/ |
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