Food Choice Determinants of Island Tourists: an Implication Towards Sustainable Island Tourism
This study aims to investigate factors that influence food choice of international tourists at small island settings. In this study, Perhentian Island was selected as a representative of small islands as the island received the largest number of international tourists, particularly in the East Coa...
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| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
2018
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| Subjects: | |
| Online Access: | http://eprints.unisza.edu.my/6088/1/FH02-FSSG-18-20544.pdf http://eprints.unisza.edu.my/6088/ |
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| Summary: | This study aims to investigate factors that influence food choice of international tourists at small island settings. In this study, Perhentian
Island was selected as a representative of small islands as the island received the largest number of international tourists, particularly in
the East Coast of Peninsular Malaysia. A close-ended questionnaire survey was conducted at various tourism spots in Perhentian Island
and a total of 173 international tourists were interviewed in this study. Descriptive analysis was applied to summarize the tourists profile
and travel pattern. Satisfaction gap analysis generated important factors that influence food choice among island visitors. As the majority
of the international tourists to island destinations in Malaysia were on a multi-destination vacation, the results of the study could be crucial
to the real needs and expectations of island tourists in Malaysia. Finally, effective development and marketing strategies could be
devised to enhance the growth of food tourism, targeting remote island destinations in Malaysia. |
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