Entrepreneurial competencies: SMEs performance factor in the challenging Nigerian economy
Myriad of challenges engulfed the Nigerian business milieu. Business activities become more complex and competitive which renders the environment not only difficult for business success but resulting to the increasing failure of SMEs in the country. However, entrepreneurs need to develop strategie...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
2017
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| Subjects: | |
| Online Access: | http://eprints.unisza.edu.my/5711/1/FH02-FESP-18-12715.pdf http://eprints.unisza.edu.my/5711/ |
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| Summary: | Myriad of challenges engulfed the Nigerian business milieu. Business activities become more complex and competitive which
renders the environment not only difficult for business success but resulting to the increasing failure of SMEs in the country.
However, entrepreneurs need to develop strategies to survive in the dwindling economy. It is the duty of the entrepreneurs to
interact with the external environmental dynamisms, which require them to be competent in many dimensions. This review
proposes a set of competencies that can equip the entrepreneurs with necessary skills and tactics to excel in a challenging
economy like that of Nigeria. The paper highlights the conceptualization and synergy between competencies and entrepreneurship
on SMEs performance through three distinct paths: entrepreneurial traits, innovation and entrepreneurial marketing. |
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