The Relationship between E-Commerce Adoption and Organization Performance

• Main Authors: Mutia Sobihah, Abd Halim, Ahmad Munir, Mohd Salleh, Mohamad Saladin, Muda
• Format: Article
• Language: English
• Published: 2014
• Subjects: HD28 Management. Industrial Management; HF Commerce
• Online Access: http://eprints.unisza.edu.my/4796/1/FH02-FSSG-15-02895.pdf; http://eprints.unisza.edu.my/4796/

E-commerce is growing up very fast all over the world and become important issues in many studies. The tourism industry is the second largest contributor to the economy after the manufacturing sector in Malaysia. Therefore E-commerce cannot be excluded as this technology has huge impact on tourism industry. This paper addresses the role of E-commerce usage for achieving organizational capabilities among hotel in Malaysia. The finding shows the E-commerce business network is higher with a mean 3.48. The study also found that there is a correlation between organization performance with E-commerce business network, and E-commerce competency. This research also employs stepwise regression analysis to look at dominant factor in predicting organizational performance. This research contribute to both academic research and management practice as it provide comprehensive impact of how E-commerce adoption on organizational performance at least in case of Tourism industry in a small developing economy like Malaysia.