The relevancy of strategic thinking in the role of management accounting systems for SME’s survivability: A new conceptual framework

• المؤلفون الرئيسيون: Mazuri, Abd Ghani, Safrul Izani, Mohd Salleh, Shahid, Latif
• التنسيق: Conference or Workshop Item
• اللغة: English
• منشور في: 2021
• الموضوعات: HD28 Management. Industrial Management; HF5601 Accounting
• الوصول للمادة أونلاين: http://eprints.unisza.edu.my/4238/1/FH03-FPP-21-56046.pdf; http://eprints.unisza.edu.my/4238/

This paper aims to present a novel conceptual model for long-term survival in the context of Pakistani SMEs. Researchers have long been interested in uncovering what makes certain entrepreneurs better to others, particularly in SMEs from emerging economies that are primarily concerned with their o...