The relation of entrepreneur cognition and personality: the determinant factors of e-commerce entrepreneurship involvement in Malaysia

• Main Authors: Ahmad Firdause, Md Fadzil, Puspa Liza, Ghazali, Mohd Rafi, Yaacob, Mohd Nazri, Muhayiddin
• Format: Conference or Workshop Item
• Language: English
• Published: 2018
• Subjects: BF Psychology; HD28 Management. Industrial Management; HF Commerce
• Online Access: http://eprints.unisza.edu.my/1631/1/FH03-FESP-18-15037.pdf; http://eprints.unisza.edu.my/1631/

A number of researches on entrepreneurs have been intensively conducted for the past years considering that it is one of the important elements in business. An entrepreneur is responsible for every aspect of new ventures creation considering that they are the lead person in every business decisio...