Riding the waves of social commerce: an empirical study of Malaysian entrepreneurs

• Main Authors: Noor Azuan Hashim,, Shifa Mohd Nor,, Hawati Janor,
• Format: Article
• Language: English
• Published: School of Social, Development and Environmental Studies, Faculty of Social Sciences and Humanities, Universiti Kebangsaan Malaysia 2016
• Online Access: http://journalarticle.ukm.my/9815/1/8x.geografia-si-feb16-noorazuan-edam_%281%29.pdf; http://journalarticle.ukm.my/9815/; http://www.ukm.my/geografia/v2/index.php?cont=a&item=2&thn=2016&vol=12&issue=2&ver=loc

The emergence of social media has made it possible for a person with internet connection to communicate with thousands of other people. Because of the heavy usage of social media there is substantial interest in making this medium a commercial site, particularly among entrepreneurs who want to exp...