The effect of demographic factors on consumer intention to purchase organic products in the Klang Valley: an empirical study

• Main Authors: Nor Asiah Omar,, Muhamad Azrin Nazri,, Lokhman Hakim Osman,, Mhd Suhaimi Ahmad,
• Format: Article
• Language: English
• Published: School of Social, Development and Environmental Studies, Faculty of Social Sciences and Humanities, Universiti Kebangsaan Malaysia 2016
• Online Access: http://journalarticle.ukm.my/9814/1/7x.geografia-si-feb16-norasiah-edam_%281%29.pdf; http://journalarticle.ukm.my/9814/; http://www.ukm.my/geografia/v2/index.php?cont=a&item=2&thn=2016&vol=12&issue=2&ver=loc

The global market for organic food has developed significantly in the past decade. The organic food industry in Malaysia is getting wider, even though the domestic market remains relatively small. The main purpose of this study is to investigate the effect of demographic factors towards purchase i...