Determinants of attitude towards credit card usage
Credit cards have been viewed as a competitive banking product that helps to improve a bank’s financial position while at the same time improving financial transactions among customers of a bank. The present study explores the factors influencing the attitude of bank customers in the context of the...
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| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Penerbit Universiti Kebangsaan Malaysia
2014
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| Online Access: | http://journalarticle.ukm.my/8377/1/7774-20212-1-SM.pdf http://journalarticle.ukm.my/8377/ http://ejournal.ukm.my/pengurusan/index |
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