Status quo effect and preferences uncertainty: a heteroscedastic extreme value (HEV) model

Analysts must include the status quo (SQ) option as one of the alternatives in the Choice Experiments (CE) technique to ensure the technique is consistent with the Hicksian welfare analysis. However, it comes at a price. Usually, respondents choose the option not because it provides the highest ut...

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Bibliographic Details
Main Authors: Bakti Hasan-Basri,, Nurul Huda Yahya,, Rusmani Musa,
Format: Article
Language:English
Published: Penerbit Universiti Kebangsaan Malaysia 2013
Online Access:http://journalarticle.ukm.my/8099/1/5582-13431-1-SM.pdf
http://journalarticle.ukm.my/8099/
http://ejournal.ukm.my/jem/index
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