Buyer satisfaction and loyalty - evidence from the industrial goods market

• Main Authors: Hishamuddin Ismail,, Zaharah Bakar,, Aliah Hanim M. Salleh,
• Format: Article
• Language: English
• Published: Penerbit Universiti Kebangsaan Malaysia 2006
• Online Access: http://journalarticle.ukm.my/8069/1/872-1655-1-SM.pdf; http://journalarticle.ukm.my/8069/; http://ejournal.ukm.my/pengurusan/index

What makes organizational buyers of products satisfied? To what extent does customer satisfaction imply customer loyalty in the industrial goods market? Past research have shown the dire need for marketers to seek and manage the right ingredients of customer satisfaction as a vital means of building...