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Reliability Assessment for Cross-cultural Measurement Comparability

The problem with measurement comparability in cross-cultural studies arises when researchers attempt to attribute differences in obtained scores to cultural inluences. It is a common approach among researchers in marketing to use a standardised instrument cross-culturally to ensure comparability. Th...

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Main Authors: Nik Rahimah Nik Yacob,, Ismail Rejab,
Format: Article
Language:English
Published: Penerbit Universiti Kebangsaan Malaysia 1992
Online Access:http://journalarticle.ukm.my/7946/1/1610-3039-1-SM.pdf
http://journalarticle.ukm.my/7946/
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id my-ukm.journal.7946
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spelling my-ukm.journal.79462016-12-14T06:45:43Z http://journalarticle.ukm.my/7946/ Reliability Assessment for Cross-cultural Measurement Comparability Nik Rahimah Nik Yacob, Ismail Rejab, The problem with measurement comparability in cross-cultural studies arises when researchers attempt to attribute differences in obtained scores to cultural inluences. It is a common approach among researchers in marketing to use a standardised instrument cross-culturally to ensure comparability. The author suggests the performance of reliability assessments as a basisfor determining the appropriateness of using standardised instruments although the evidence of comparability is inconclusive. Penerbit Universiti Kebangsaan Malaysia 1992 Article PeerReviewed application/pdf en http://journalarticle.ukm.my/7946/1/1610-3039-1-SM.pdf Nik Rahimah Nik Yacob, and Ismail Rejab, (1992) Reliability Assessment for Cross-cultural Measurement Comparability. Jurnal Pengurusan, 11 . pp. 15-24. ISSN 0127-2713
institution Universiti Kebangsaan Malaysia
building Perpustakaan Tun Sri Lanang Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Kebangsaan Malaysia
content_source UKM Journal Article Repository
url_provider http://journalarticle.ukm.my/
language English
description The problem with measurement comparability in cross-cultural studies arises when researchers attempt to attribute differences in obtained scores to cultural inluences. It is a common approach among researchers in marketing to use a standardised instrument cross-culturally to ensure comparability. The author suggests the performance of reliability assessments as a basisfor determining the appropriateness of using standardised instruments although the evidence of comparability is inconclusive.
format Article
author Nik Rahimah Nik Yacob,
Ismail Rejab,
spellingShingle Nik Rahimah Nik Yacob,
Ismail Rejab,
Reliability Assessment for Cross-cultural Measurement Comparability
author_facet Nik Rahimah Nik Yacob,
Ismail Rejab,
author_sort Nik Rahimah Nik Yacob,
title Reliability Assessment for Cross-cultural Measurement Comparability
title_short Reliability Assessment for Cross-cultural Measurement Comparability
title_full Reliability Assessment for Cross-cultural Measurement Comparability
title_fullStr Reliability Assessment for Cross-cultural Measurement Comparability
title_full_unstemmed Reliability Assessment for Cross-cultural Measurement Comparability
title_sort reliability assessment for cross-cultural measurement comparability
publisher Penerbit Universiti Kebangsaan Malaysia
publishDate 1992
url http://journalarticle.ukm.my/7946/1/1610-3039-1-SM.pdf
http://journalarticle.ukm.my/7946/
_version_ 1643737306098565120
score 13.160551

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