Linking business strategy to management accounting: a study in Malaysian service organizations

• Main Authors: Sofiah Md. Auzair,, Rozita Amiruddin,, Ainun Abdul Majid,, Ruhanita Maelah,
• Format: Article
• Language: English
• Published: Penerbit Universiti Kebangsaan Malaysia 2013
• Online Access: http://journalarticle.ukm.my/6957/1/3626-8087-1-PB.pdf; http://journalarticle.ukm.my/6957/; http://ejournal.ukm.my/pengurusan/index

Despite being economically and socially important to Malaysia, little has been done to study the innovations in the administration of service organizations to maintain the survival of such organizations in the globalization era. The purpose of this paper is to examine the use of strategic managemen...