Corporate social responsibility effect on consumer patronage-management perspective: case study of a telecommunication company in Nigeria
Corporate social responsibility (CSR) has become an important topic in recent years, most especially in a developing country like Nigeria where government regulation is a toothless bulldog to the private and multi-national companies. This, with the growing recognition of the significant effect the C...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Universiti Kebangsaan Malaysian
2013
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| Online Access: | http://journalarticle.ukm.my/6421/1/V29_1_55-72.pdf http://journalarticle.ukm.my/6421/ http://www.ukm.my/jkom/ |
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