Agricultural radio talks and drama: Malaysia early development experience

• Main Authors: Fadzilah Yusof,, Faridah Ibrahim,, Wan Amizah, WM
• Format: Article
• Language: English
• Published: Universiti Kebangsaan Malaysian 2012
• Online Access: http://journalarticle.ukm.my/5342/1/V28_1_77-88.pdf; http://journalarticle.ukm.my/5342/; http://www.ukm.my/jkom

Agricultural broadcast has played a vital role towards Malaysian agricultural development. The article discusses the use of radio talks and dramas in developing the agricultural industry in Malaysia. The study applied qualitative method, namely document analysis, in-depth interview and content a...