Intercultural communication: understanding cultural problems in international advertising

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Bibliographic Details
Main Author: Mohd Helmi Abd Rahman,
Format: Article
Language:English
Published: Universiti Kebangsaan Malaysian 1989
Online Access:http://journalarticle.ukm.my/4924/1/9%281%29.pdf
http://journalarticle.ukm.my/4924/
http://www.ukm.my/jkom
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