Pengiklanan srategik: jenama global di Malaysia

• 主要な著者: Mohd Helmi Abd. Rahim,, Maizatul Haizan Mahbob,, Wan Idros Wan Sulaiman,
• フォーマット: 論文
• 言語: English
• 出版事項: 2009
• オンライン･アクセス: http://journalarticle.ukm.my/304/1/1.pdf; http://journalarticle.ukm.my/304/; http://www.ukm.my/jkom

Globalization has created interdependence of cultures and countries from around the world. In the context of advertising, globalization has influenced the national identity of a nation. Global brand is seen in the context of one product having the same brand name, with the same product design and th...