Carving image: impactful Amistartop brand communication strategy and tactics

• Main Authors: Faizal Abrudin,, Leila Mona Ganiem,
• Format: Article
• Language: English
• Published: Penerbit Universiti Kebangsaan Malaysia 2024
• Online Access: http://journalarticle.ukm.my/24356/1/587_598%20766182554811PB.pdf; http://journalarticle.ukm.my/24356/; http://ejournal.ukm.my/ebangi/index

Crop protection industry grows with an increase in registration reaching 1,049 products, including 57 brands under Azoxistrobyn (AZT) category to control disease and increase grain weight. This encourages tighter and more aggressive market competition leading to challenges in Syngenta Indonesia’s Am...