Bounce back harder: resilience and reinvention of entrepreneurship

• Main Authors: Muhamad Irfan Haziq Rahmad,, Ainnur Batrisyia Aminurrashid,, Nur Ain Mustafa,, Amirul Hakim Nor Azam,
• Format: Article
• Language: English
• Published: Penerbit Universiti Kebangsaan Malaysia 2024
• Online Access: http://journalarticle.ukm.my/24180/1/PP_4.pdf; http://journalarticle.ukm.my/24180/; https://www.ukm.my/personalia/publication-category/volume-27-number-1-june-2024/

This study aims to investigate how entrepreneurs deal with business challenges. Specifically, the objectives of this study are twofold; first, to examine how entrepreneurs acquire resilience in facing business challenges, and second, to how the entrepreneurs rebuild their businesses. The study pro...