Examining the organisational competencies in managing health lifestyle campaigns on social media for society’s wellbeing

• Main Authors: Suffian Hadi Ayub,, Baby Anusha Nur Mohamed Thaheer,, Zsuzsanna Tóth,, Muhamad Shamsul Ibrahim,, Yuslinda Mat Yassin,
• Format: Article
• Language: English
• Published: Penerbit Universiti Kebangsaan Malaysia 2024
• Online Access: http://journalarticle.ukm.my/23959/1/komunikasi_19.pdf; http://journalarticle.ukm.my/23959/; https://ejournal.ukm.my/mjc/issue/view/1710

The increase in unhealthy lifestyles such as smoking, obesity, and lack of exercise has been identified as the main cause of the surge in health issues among the population of Malaysia. The government has aggressively promoted a healthy lifestyle through various nationwide programs and campaigns to...