Generation Z's binge-watching lifestyle in using Over-The-Top (OTT) media services in Indonesia
Indonesia is the country with the highest Over-The-Top (OTT) media consumption in Southeast Asia. The consumption of OTT media grows by 40% every year. The existence of OTT media has raised the binge-watching phenomenon. This research focuses on how Generation Z's binge-watching lifestyle uses...
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| Format: | Article |
| Language: | English |
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Penerbit Universiti Kebangsaan Malaysia
2024
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| Online Access: | http://journalarticle.ukm.my/23953/1/komunikasi_14.pdf http://journalarticle.ukm.my/23953/ https://ejournal.ukm.my/mjc/issue/view/1710 |
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