The transformation strategy of radio Republik Indonesia in attracting interest of the youth: case study of RRI Central Java
This qualitative study, adopting a SWOT analysis methodology, critically examines Radio Republik Indonesia (RRI), focusing on its Central Java branch, as one of the regions that still hold closely to its culture and traditions - to transform strategically to engage the youth effectively. Identifying...
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Main Authors: | Yuni Wulandari,, Ade Wahyudin, |
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Format: | Article |
Language: | English |
Published: |
Penerbit Universiti Kebangsaan Malaysia
2024
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Online Access: | http://journalarticle.ukm.my/23943/1/komunikasi_5.pdf http://journalarticle.ukm.my/23943/ https://ejournal.ukm.my/mjc/issue/view/1710 |
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