Factors of entrepreneurial business success: towards resilient and competitive entrepreneurs in the post covid-19 pandemic era

• Main Authors: Maheran Zakaria,, Indrawati Yuhertiana,, Dedi Muhammad Siddiq,, Dwi Suhartini,, Rabaatul Azira Hassan,
• Format: Article
• Language: English
• Published: Penerbit Universiti Kebangsaan Malaysia 2024
• Online Access: http://journalarticle.ukm.my/23906/1/Pengurusan_70_5.pdf; http://journalarticle.ukm.my/23906/; https://www.ukm.my/jurnalpengurusan/view-articles/

The COVID-19 pandemic has tremendously affected the economy, business, and human life, especially for micro entrepreneurs in the low-income bracket. In fact, many have yet to achieve success in the aftermath of the pandemic. Drawing from Social Cognitive Theory and existing literature, this study...