Factors of entrepreneurial business success: towards resilient and competitive entrepreneurs in the post covid-19 pandemic era

The COVID-19 pandemic has tremendously affected the economy, business, and human life, especially for micro entrepreneurs in the low-income bracket. In fact, many have yet to achieve success in the aftermath of the pandemic. Drawing from Social Cognitive Theory and existing literature, this study...

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Bibliographic Details
Main Authors: Maheran Zakaria,, Indrawati Yuhertiana,, Dedi Muhammad Siddiq,, Dwi Suhartini,, Rabaatul Azira Hassan,
Format: Article
Language:English
Published: Penerbit Universiti Kebangsaan Malaysia 2024
Online Access:http://journalarticle.ukm.my/23906/1/Pengurusan_70_5.pdf
http://journalarticle.ukm.my/23906/
https://www.ukm.my/jurnalpengurusan/view-articles/
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