The commodification of English language in Chinese tourism: a case study of the Palace Museum
Based on an empirical case study in the Palace Museum in Beijing, China, this article sketches out the functional usefulness of the English language from an economic perspective, providing an empirical estimation of the economic values of English in the linguistic landscape of the Chinese tourism ma...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Penerbit Universiti Kebangsaan Malaysia
2024
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| Online Access: | http://journalarticle.ukm.my/23875/1/TM%2011.pdf http://journalarticle.ukm.my/23875/ https://ejournal.ukm.my/3l/issue/view/1668 |
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