eMarketing Netpreneur: a marketing system module for empowering entrepreneur

• Main Authors: Muhammad Aqil Fahruddin,, Maryati Mohd Yusof,
• Format: Article
• Language: English
• Published: Penerbit Universiti Kebangsaan Malaysia 2023
• Online Access: http://journalarticle.ukm.my/23319/1/09%20-.pdf; http://journalarticle.ukm.my/23319/; https://www.ukm.my/apjitm

Marketing is imperative for business survival and sustainability. However, most entrepreneurs face challenges in establishing their business due to their limited marketing knowledge. A good product will only sell itself with efforts to be introduced and promoted to the market. Entrepreneurs also hav...