The right to cyberbully? a gendered analysis during COVID-19 in Malaysia
This paper explores the rhetoric of cyberbullying with a focus on Malaysian female influencers during the COVID-19 pandemic. The research objectives entailed identifying various critical rhetoric and attacks against female influencers on digital platforms, understanding diverse levels of cyberbullyi...
Saved in:
Main Authors: | , , |
---|---|
Format: | Article |
Language: | English |
Published: |
Penerbit Universiti Kebangsaan Malaysia
2023
|
Online Access: | http://journalarticle.ukm.my/23014/1/komunikasi_16.pdf http://journalarticle.ukm.my/23014/ https://ejournal.ukm.my/mjc/issue/view/1610 |
Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
id |
my-ukm.journal.23014 |
---|---|
record_format |
eprints |
spelling |
my-ukm.journal.230142024-02-09T07:07:58Z http://journalarticle.ukm.my/23014/ The right to cyberbully? a gendered analysis during COVID-19 in Malaysia Y. H. Loh, Benjamin Vilashini Somiah, Nie, Kho Suet This paper explores the rhetoric of cyberbullying with a focus on Malaysian female influencers during the COVID-19 pandemic. The research objectives entailed identifying various critical rhetoric and attacks against female influencers on digital platforms, understanding diverse levels of cyberbullying experienced by influencers from different backgrounds, and analysing reasons behind online aggressive behaviours. The study's theoretical framework contributes to intersectionality theory by examining how the COVID-19 context shapes nuances in Female Cyber Victimisation. Methodologically, the research employs critical discourse analysis to study language in online comments and responses reflecting cyberbullying against Malaysian female influencers. The analysis covers social media platforms (YouTube, Instagram, Facebook, TikTok) and forums (Hardware Zone, Lowyat.net, Cari.com.my), focusing on cyberbullying content over two years. Three prominent Malaysian female influencers targeted by cyberbullying namely Cathryn Li, Veveonah and Ain Husniza were selected for their distinct demographics and contexts, showcasing varying cyberbullying rhetoric. Findings reveal male internet commenters' presumptions about female influencers are shaped by religion and modesty perceptions. Influencers challenging gender norms face escalated negativity. Cathryn Li, perceived as less modest and non-Muslim, faced extensive derogatory comments affecting her mental health. Ain Husniza faced mockery due to her Malay Muslim background, while Veveonah was targeted for political motives. Rooted in conservative gender roles, societal expectations contribute to targeting female influencers, resulting in ridicule and harassment. These cases underscore the intricate interplay of gender, cultural norms, and online harassment, highlighting the necessity for comprehensive interventions to combat cyberbullying and safeguard the well-being of female influencers. Penerbit Universiti Kebangsaan Malaysia 2023 Article PeerReviewed application/pdf en http://journalarticle.ukm.my/23014/1/komunikasi_16.pdf Y. H. Loh, Benjamin and Vilashini Somiah, and Nie, Kho Suet (2023) The right to cyberbully? a gendered analysis during COVID-19 in Malaysia. Jurnal Komunikasi ; Malaysian Journal of Communication, 39 (3). pp. 292-312. ISSN 0128-1496 https://ejournal.ukm.my/mjc/issue/view/1610 |
institution |
Universiti Kebangsaan Malaysia |
building |
Tun Sri Lanang Library |
collection |
Institutional Repository |
continent |
Asia |
country |
Malaysia |
content_provider |
Universiti Kebangsaan Malaysia |
content_source |
UKM Journal Article Repository |
url_provider |
http://journalarticle.ukm.my/ |
language |
English |
description |
This paper explores the rhetoric of cyberbullying with a focus on Malaysian female influencers during the COVID-19 pandemic. The research objectives entailed identifying various critical rhetoric and attacks against female influencers on digital platforms, understanding diverse levels of cyberbullying experienced by influencers from different backgrounds, and analysing reasons behind online aggressive behaviours. The study's theoretical framework contributes to intersectionality theory by examining how the COVID-19 context shapes nuances in Female Cyber Victimisation. Methodologically, the research employs critical discourse analysis to study language in online comments and responses reflecting cyberbullying against Malaysian female influencers. The analysis covers social media platforms (YouTube, Instagram, Facebook, TikTok) and forums (Hardware Zone, Lowyat.net, Cari.com.my), focusing on cyberbullying content over two years. Three prominent Malaysian female influencers targeted by cyberbullying namely Cathryn Li, Veveonah and Ain Husniza were selected for their distinct demographics and contexts, showcasing varying cyberbullying rhetoric. Findings reveal male internet commenters' presumptions about female influencers are shaped by religion and modesty perceptions. Influencers challenging gender norms face escalated negativity. Cathryn Li, perceived as less modest and non-Muslim, faced extensive derogatory comments affecting her mental health. Ain Husniza faced mockery due to her Malay Muslim background, while Veveonah was targeted for political motives. Rooted in conservative gender roles, societal expectations contribute to targeting female influencers, resulting in ridicule and harassment. These cases underscore the intricate interplay of gender, cultural norms, and online harassment, highlighting the necessity for comprehensive interventions to combat cyberbullying and safeguard the well-being of female influencers. |
format |
Article |
author |
Y. H. Loh, Benjamin Vilashini Somiah, Nie, Kho Suet |
spellingShingle |
Y. H. Loh, Benjamin Vilashini Somiah, Nie, Kho Suet The right to cyberbully? a gendered analysis during COVID-19 in Malaysia |
author_facet |
Y. H. Loh, Benjamin Vilashini Somiah, Nie, Kho Suet |
author_sort |
Y. H. Loh, Benjamin |
title |
The right to cyberbully? a gendered analysis during COVID-19 in Malaysia |
title_short |
The right to cyberbully? a gendered analysis during COVID-19 in Malaysia |
title_full |
The right to cyberbully? a gendered analysis during COVID-19 in Malaysia |
title_fullStr |
The right to cyberbully? a gendered analysis during COVID-19 in Malaysia |
title_full_unstemmed |
The right to cyberbully? a gendered analysis during COVID-19 in Malaysia |
title_sort |
right to cyberbully? a gendered analysis during covid-19 in malaysia |
publisher |
Penerbit Universiti Kebangsaan Malaysia |
publishDate |
2023 |
url |
http://journalarticle.ukm.my/23014/1/komunikasi_16.pdf http://journalarticle.ukm.my/23014/ https://ejournal.ukm.my/mjc/issue/view/1610 |
_version_ |
1792152120989843456 |
score |
13.19449 |