Conceptualising the role of opinion leaders as moderator to local communities commitment in corporate social responsibility (CSR) communication

• Main Authors: Rehan Tariq,, Izzal Asnira Zolkepli,, Mahyuddin Ahmad,
• 格式: Article
• 語言: English
• 出版: Penerbit Universiti Kebangsaan Malaysia 2022
• 在線閱讀: http://journalarticle.ukm.my/21557/1/Jk_1.pdf; http://journalarticle.ukm.my/21557/; https://ejournal.ukm.my/mjc/issue/view/1570

The concept of communication as mediation has now become a crucial metric for analysing various behavioural patterns, particularly in relation to new media. Several psychological and structural factors interpreting the relationship between engagement and the consumption of information and cognitive...