Product strategies for export ventures : an empirical investigation among SMEs in an emerging economy
This study examines product strategies of firms in developing countries for export ventures in global markets. It focuses on generic product features: low cost, differentiation, and specialization for analysing how they are associated with the intent to export. A rigorous database was developed...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Penerbit Universiti Kebangsaan Malaysia
2017
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| Online Access: | http://journalarticle.ukm.my/20751/1/15792-65497-1-PB.pdf http://journalarticle.ukm.my/20751/ https://ejournal.ukm.my/pengurusan/issue/view/1026 |
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