Measuring customer satisfaction of service quality by fuzzy evaluation approach

• Main Authors: Firdawati Mohamed,, Suriana Alias,, Mariam Setapa,, Siti Farah Haryatie Mohd Kanafiah,, Liziana Kamarulzaman,
• Format: Article
• Language: English
• Published: Penerbit Universiti Kebangsaan Malaysia 2022
• Online Access: http://journalarticle.ukm.my/19448/1/Paper-3-Firdawati-1.pdf; http://journalarticle.ukm.my/19448/; https://www.ukm.my/jqma/jqma18-1/

Service quality plays an essential part in customer satisfaction. There are many approaches to measure customer satisfaction through delivery of service quality. One of the issue that leave the decision maker in an awkward position in selecting the most appropriate criteria available is by customer...