Understanding the mediating effects of technology factor on social media acceptance among budget accommodations
The characteristics of social media and its interactivity propelled it to become an eminent medium of marketing for most business organisations, including SMEs. However, SMEs in the hospitality and tourism industry, such as budget accommodations, hardly utilise social media as their marketing medium...
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| Format: | Article |
| Language: | English |
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Penerbit Universiti Kebangsaan Malaysia
2022
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| Online Access: | http://journalarticle.ukm.my/18675/1/54810-180420-1-PB.pdf http://journalarticle.ukm.my/18675/ https://ejournal.ukm.my/mjc/issue/view/1473 |
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