Online promotion of private hospital promoting medical tourism : a multimodal analysis from a cultural perspective
The medical tourism industry, which was seriously affected by the coronavirus disease of 2019 (COVID-19), needs to give attention to its online promotional message strategy to boost the industry. Cultural variability is also crucial since the market for the medical tourism industry is global. Howeve...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Penerbit Universiti Kebangsaan Malaysia
2021
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| Online Access: | http://journalarticle.ukm.my/18655/1/45731-168183-1-PB.pdf http://journalarticle.ukm.my/18655/ https://ejournal.ukm.my/mjc/issue/view/1424 |
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