Music in advertisement on social media platforms towards Malaysian young consumers’ decision making to purchase

• Main Authors: Syazwani Mahsal Khan,, Norsiah Abdul Hamid,, Sabrina Mohd Rashid,
• Format: Article
• Language: English
• Published: Penerbit Universiti Kebangsaan Malaysia 2021
• Online Access: http://journalarticle.ukm.my/18644/1/27177-167832-1-PB.pdf; http://journalarticle.ukm.my/18644/; https://ejournal.ukm.my/mjc/issue/view/1424

Advertising is a type of paid media in which people can promote their products and services through mainstream or social media platforms. It turns out to be progressively mainstream as more individuals who are dealing with their own businesses and organisations go to publicising as a stage to get th...