Commodification of Dieng Gimbal hair children in digital media: norman fairclough's critical discourse analysis
The tradition of Ruwatan Hair Cutting Giembael is a ritual that has been passed down from generation to generation by the Dieng plateau community. In this tradition, there are sacred values that are still believed and affect the lives of people in the Dieng plateau. The formulation of the prob...
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Penerbit Universiti Kebangsaan Malaysia
2020
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Online Access: | http://journalarticle.ukm.my/17024/1/44808-144155-1-SM.pdf http://journalarticle.ukm.my/17024/ https://ejournal.ukm.my/ebangi/issue/view/1359 |
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my-ukm.journal.170242021-07-11T17:46:41Z http://journalarticle.ukm.my/17024/ Commodification of Dieng Gimbal hair children in digital media: norman fairclough's critical discourse analysis Mahmudi, Marwan Amrullah, Haekal Fajri Iskandar, Dadan Ramadhanti, Nabilah Hasibuan, Marzuki Widyastuti, The tradition of Ruwatan Hair Cutting Giembael is a ritual that has been passed down from generation to generation by the Dieng plateau community. In this tradition, there are sacred values that are still believed and affect the lives of people in the Dieng plateau. The formulation of the problem of this research was How the Commodification of Dieng dreads children's news content by digital media. This study used the Norman Fairclough critical discourse analysis instrument. Critical discourse analysis is used to scrutinize and see how the commodification of culture in three online news portals including Tempo.co, Republika Online, and Liputan6.com. Data collection techniques with documentation were used to look for coverage in digital media. The results of the research were divided into 3 analyses, namely text analysis which showed the presence of media diction utilizing dreadlocks ceremony as an economic commodity and media alignments with festival organizers. The next one was the analysis of text production that the news is produced very interestingly, the information was presented in a very full rich of oddities or myths to attract readers. Lastly, the socio-cultural analysis explained that the three news portals utilized the village community's social conditions which still strongly believed in the myths of dreadlocks' children being packaged in festival events. Penerbit Universiti Kebangsaan Malaysia 2020 Article PeerReviewed application/pdf en http://journalarticle.ukm.my/17024/1/44808-144155-1-SM.pdf Mahmudi, Marwan and Amrullah, Haekal Fajri and Iskandar, Dadan and Ramadhanti, Nabilah and Hasibuan, Marzuki and Widyastuti, (2020) Commodification of Dieng Gimbal hair children in digital media: norman fairclough's critical discourse analysis. e-BANGI: Jurnal Sains Sosial dan Kemanusiaan, 17 (9). pp. 168-181. ISSN 1823-884x https://ejournal.ukm.my/ebangi/issue/view/1359 |
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The tradition of Ruwatan Hair Cutting Giembael is a ritual that has been passed down from
generation to generation by the Dieng plateau community. In this tradition, there are sacred values
that are still believed and affect the lives of people in the Dieng plateau. The formulation of the
problem of this research was How the Commodification of Dieng dreads children's news content
by digital media. This study used the Norman Fairclough critical discourse analysis instrument.
Critical discourse analysis is used to scrutinize and see how the commodification of culture in
three online news portals including Tempo.co, Republika Online, and Liputan6.com. Data
collection techniques with documentation were used to look for coverage in digital media. The
results of the research were divided into 3 analyses, namely text analysis which showed the
presence of media diction utilizing dreadlocks ceremony as an economic commodity and media
alignments with festival organizers. The next one was the analysis of text production that the news
is produced very interestingly, the information was presented in a very full rich of oddities or
myths to attract readers. Lastly, the socio-cultural analysis explained that the three news portals
utilized the village community's social conditions which still strongly believed in the myths of
dreadlocks' children being packaged in festival events. |
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Article |
author |
Mahmudi, Marwan Amrullah, Haekal Fajri Iskandar, Dadan Ramadhanti, Nabilah Hasibuan, Marzuki Widyastuti, |
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Mahmudi, Marwan Amrullah, Haekal Fajri Iskandar, Dadan Ramadhanti, Nabilah Hasibuan, Marzuki Widyastuti, Commodification of Dieng Gimbal hair children in digital media: norman fairclough's critical discourse analysis |
author_facet |
Mahmudi, Marwan Amrullah, Haekal Fajri Iskandar, Dadan Ramadhanti, Nabilah Hasibuan, Marzuki Widyastuti, |
author_sort |
Mahmudi, Marwan |
title |
Commodification of Dieng Gimbal hair children in digital media: norman fairclough's critical discourse analysis |
title_short |
Commodification of Dieng Gimbal hair children in digital media: norman fairclough's critical discourse analysis |
title_full |
Commodification of Dieng Gimbal hair children in digital media: norman fairclough's critical discourse analysis |
title_fullStr |
Commodification of Dieng Gimbal hair children in digital media: norman fairclough's critical discourse analysis |
title_full_unstemmed |
Commodification of Dieng Gimbal hair children in digital media: norman fairclough's critical discourse analysis |
title_sort |
commodification of dieng gimbal hair children in digital media: norman fairclough's critical discourse analysis |
publisher |
Penerbit Universiti Kebangsaan Malaysia |
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2020 |
url |
http://journalarticle.ukm.my/17024/1/44808-144155-1-SM.pdf http://journalarticle.ukm.my/17024/ https://ejournal.ukm.my/ebangi/issue/view/1359 |
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1705057959630864384 |
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