Enhancing green product competitiveness through proactive capabilities of manufacturing firms
The development of innovative green products that can compete in unpredictable markets is a challenge for manufacturing firms. Hence, firms need to reconfigure their strategies by considering and strengthening the appropriate set of internal capabilities to achieve effective green product develo...
Saved in:
Main Authors: | , , |
---|---|
Format: | Article |
Language: | English |
Published: |
Penerbit Universiti Kebangsaan Malaysia
2021
|
Online Access: | http://journalarticle.ukm.my/16476/1/08.pdf http://journalarticle.ukm.my/16476/ https://www.ukm.my/jkukm/volume-331-2021/ |
Tags: |
Add Tag
No Tags, Be the first to tag this record!
|