Farm operators’ behavioural intention towards synthesis pesticide purchase in Malaysia
This paper analyses factors influencing Malaysian farm operators’ behavioural intention towards synthesis pesticide purchase. The research framework proposed was empirically tested using data collected from 118 farm operators in Malaysia. The result from the finding suggested that supplier’s f...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Penerbit Universiti Kebangsaan Malaysia
2020
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| Online Access: | http://journalarticle.ukm.my/16295/1/40816-130377-1-SM.pdf http://journalarticle.ukm.my/16295/ https://ejournal.ukm.my/ebangi/issue/view/1284 |
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| Summary: | This paper analyses factors influencing Malaysian farm operators’ behavioural intention
towards synthesis pesticide purchase. The research framework proposed was empirically
tested using data collected from 118 farm operators in Malaysia. The result from the finding
suggested that supplier’s flexibility is significantly and positively affect Malaysia farm
operators’ behavioural intention towards synthesis pesticide purchase. Meanwhile, the routine
purchase is significantly but negatively affecting Malaysia farm operators’ behavioural
intention towards synthesis pesticide purchase. However, the trust did not serve any
moderating effect between independent variables and the dependent variable. The result of
this study allows authorities such as the Department of Agriculture and the Pesticide Board of
Malaysia to have better clarity in strategised their resources to counter the illegal pesticide
issue. Marketing practitioners from the agrochemical company would benefit from this result
to align their marketing strategy for their pesticide based on farm operators’ behavioural
intention of purchase. |
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