Accelerating diffusion innovation using celebrities as opinion leaders for millennials: HPV vaccines in Indonesia

Indonesia has become the country with the second-highest number of cervical cancer patients. It is the only type of cancer that could be prevented, but the public's understanding is still very low. The urgency of this issue especially applied for the millennial generation. This study discusse...

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Bibliographic Details
Main Authors: Pinariya, Janette Maria, Ikhsano, Andre, Sutjipto, Aldila Maharani
Format: Article
Language:English
Published: Penerbit Universiti Kebangsaan Malaysia 2020
Online Access:http://journalarticle.ukm.my/16080/1/35823-138201-1-PB.pdf
http://journalarticle.ukm.my/16080/
https://ejournal.ukm.my/mjc/issue/view/1322
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